Marsh Supermarkets and inMarket – First iBeacon Platform for Apple Watch

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Marsh Supermarkets and inMarket today are announcing the launch of a new iBeacon platform throughout Marsh’s 75 supermarket locations that will enable Apple Watch users to receive interactive alerts and other content on their devices based on their proximity to Marsh’s beacons. The program is the first integration of iBeacon technology with Apple’s wearable product, which is expected to launch to the public in the next several months.

“iBeacons have created new ways to connect with mobile shoppers in the store, and inMarket allows us to reach many of our shoppers through the apps they love and use everyday,” said Amit Bhardwaj, Senior Director of Customer Loyalty, Marsh Supermarkets. “Now with wearable integration, shoppers who use Apple Watch will enjoy the same digitally-augmented, real-world shopping experience.”

via Marsh Supermarkets and inMarket Launching First iBeacon Platform for Apple’s Upcoming Watch – Mac Rumors.

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